Google says Maps not waiting in wings for iPhone 5

(Reuters) - Google Inc has made no move to provide Google Maps for the iPhone 5 after Apple Inc dropped the application in favor of a home-grown but controversial alternative, Google's Executive Chairman Eric Schmidt said.

Apple launched its own mapping service earlier this month when it began providing the highly anticipated update to its mobile software platform iOS 6 and started selling the iPhone 5.

But users have complained that Apple's new map service, based on Dutch navigation equipment and digital map maker TomTom NV's data, contains glaring geographical errors and lacks features that made Google Maps so popular.

"We think it would have been better if they had kept ours. But what do I know?" Schmidt told a small group of reporters in Tokyo. "What were we going to do, force them not to change their mind? It's their call."

Schmidt said Google and Apple were in constant communication "at all kinds of levels." But he said any decision on whether Google Maps would be accepted as an application in the Apple App Store would have to be made by Apple.

"We have not done anything yet," he said.

Google and Apple were close partners with the original iPhone in 2007 and its inclusion of YouTube and Google Maps. But the ties between the two have been strained by the rise of Google's Android mobile operating system, now the world's leading platform for smartphones.

Schmidt said he hoped Google would remain Apple's search partner on the iPhone but said that question was up to Apple.

"I'm not doing any predictions. We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit," he said.

Google provides Android free of charge and allows developers to add applications on an open basis, betting that by cultivating a bigger pool of users - now at over 500 million globally - it can make more money by providing search functions and selling advertising.

"Apple is the exception, and the Android system is the common model, which is why our market share is so much higher," Schmidt said, adding that success was often ignored by the media, which he said was "obsessed with Apple's marketing events and Apple's branding."

"That's great for Apple but the numbers are on our side," he said.

At one point, Schmidt, who was in Japan to announce the launch of Google's Nexus tablet here, used the device to show off a new function of Google Maps.

The feature allows users to shift their view of an area by moving the device in the air without touching the screen, similar to the effect of looking around.

"Take that Apple," he said, adding quickly, "That was a joke by the way."

Using Social Media to Test Your Idea

Using Social Media to Test Your Idea Before You Try to Sell It

By MELINDA F. EMERSON

ON SOCIAL MEDIA

Generating revenue along with the buzz.

Offerings from Creme Delicious.

When starting a business, new entrepreneurs often spend time naming the business and developing a logo and printing business cards and perfecting the look and feel of their packaging before they know whether they have a viable product or service. There’s now a better way — social media has become the ultimate tool for market research. Stephanie Clifford wrote an article for The Times this week about how big corporations are replacing focus groups with social media, but it works for small businesses, too.

Thanks to social media — especially Twitter — small businesses now have the ability to determine what their customers want and what they are willing to pay. I put out a quick social media call for small businesses on Facebook, Twitter and Google+ who have used social media for market research and within minutes found companies willing to share their experiences.

Phillip McCrae of GladRuth Services, in Newtown, Pa., sells direct video advertising tools for sales, marketing and education organizations. He used Twitter to pull together a dozen or so QR Code users to test out his ideas for adding video to QR Code campaigns. “The data was revealing as to the user variations and pricing structures small-business owners would be willing to pay for video capabilities in a QR Code,” Mr. McCrae said. He used a conference call line from Free Conference Call to convene the Twitter users. And each participant received a small gift.

Michael Sinsheimer of Flash Purchase in Charlotte, N.C., is about to introduce a business that offers deals on consumer products such as electronics, clothing and jewelry. He has used surveys — created onSurveyMonkey — on Twitter, Facebook and LinkedIn to get feedback from consumers on which product categories they would be interested in. So far, about 80 people have completed his surveys. “We developed our entire company from this data,” he said. “The first deals on our Web site, which will launch later this month, are based on the feedback we received in the surveys on the products people wanted to buy.”

Sandy Patangay is founder of Creme Delicious, a dessert boutique in New York City. The bakery specializes in hand-decorated cakes and cookies and publishes pictures weekly to its Facebook page to get feedback on its latest designs. “I depend on my Facebook fans and Twitter followers to tell me what they think about my products,” said Ms. Patangay, “and then we make those designs available for order through our Web site or Facebook.”

One crucial piece of advice: Don’t just ask your customers if they like your product or service. Make sure you find out how much they are willing to pay.

7 Things You're Doing Wrong on LinkedIn

Most professionals use the social networking site in some capacity-but one expert says they're making a lot of mistakes.

Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%.

But when I talked to one of my friends--social media expert Alexandra Gibson from OttoPilot Media--she told me that she sees too many professionals making a lot of mistakes. Here are the seven she sees most often.

1. You only use it if you need a job. I can usually tell when my friends are on the job prowl because all of a sudden, a barely existent LinkedIn profile is revived. The truth is that you'll be much better served by keeping your profile and connections current, rather than just reaching out to people when you need something.

2. You have an incomplete profile. A bare-bones profile does not do you (or your company) any favors. Add all important companies and a description of the results you achieved in the past. Don't forget to optimize your profile for search--creating a keyword rich profile will help people find you and your company.

3. You don't belong to the right groups. There are more groups out there than there are seconds in a day, so it can be difficult to decide which are most important. If you join no other groups, join your alumni groups (college, prep school, grad school, fraternity or sorority). Industry groups--both for your own company and your major customer market segments--are a clear next step.

4. You're not sharing valuable content. When you publish a great blog post or your company creates a valuable white paper, share it on your LinkedIn feed. Also, share content in your feed from other sources besides your own. Post in your groups to judiciously share articles and links if you feel that it would be of interest to that audience. This will help show you as a thought leader--and, if the content is on your site, can generate quality leads directly from LinkedIn.

5. You're not building out your connections. Again, don't wait till you need something: You should be constantly adding and accepting connections from people you know professionally or personally. I do not recommend trying to connect with people that you don't actually know: You want this to be your real professional network, so if someone says, "Hey, I see you know Jim Smith," you can say that you actually worked with him at a project at a previous company and not that you were just padding your connections number.

6. You're not utilizing LinkedIn Answers. The underutilized LinkedIn Answers section is another valuable place to show your expertise and provide value. People ask questions and, if you know anything about the topic, you can answer in a forum. Add links to important content that backs up your answer, especially if it's content from your site that fits with the question. One of the best things about LinkedIn Answers is its staying power--unlike other social media sites (think Twitter), the section gets visited by people with similar questions over time, so it can generate leads even a year later. 

7. You haven't brought your team/staff along. Sure, it might be a bit much to require your CFO to join Facebook--but since LinkedIn is a professional network that focuses on individual, professional connections, it you should emphasize its importance to your entire team. Think of the power you could tap into if, the next time you go to pitch a company, you check LinkedIn and see that Mary Ellen in accounting is already connected to the chief marketing officer.