Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions. When will the madness stop? It won’t, of course.
In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? Or is there another option?
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
“Recently, an emergent discipline called “responsive
architecture” has begun asking how physical spaces can respond to the
presence of people passing through them. Through a combination of
embedded robotics and tensile materials, architects are experimenting
with art installations and wall structures that bend, flex, and expand
as crowds approach them. Motion sensors can be paired with climate
control systems to adjust a room’s temperature and ambient lighting as
it fills with people. Companies have already produced “smart glass
technology” that can automatically become opaque when a room’s occupants
reach a certain density threshold, giving them an additional layer of
privacy.”
Transplant this discipline onto Web design, and we have a similar yet
whole new idea. Why should we create a custom Web design for each group
of users; after all, architects don’t design a building for each group
size and type that passes through it? Like responsive architecture, Web
design should automatically adjust. It shouldn’t require countless
custom-made solutions for each new category of users.
Obviously, we can’t use motion sensors and robotics to accomplish
this the way a building would. Responsive Web design requires a more
abstract way of thinking. However, some ideas are already being
practiced: fluid layouts, media queries and scripts that can reformat
Web pages and mark-up effortlessly (or automatically).
Saying that, responsive Web design is not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new way of thinking about design.
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Watch the video below. We want our clients to have the information they need so they can make an informed decision. The traffic you're missing is costing you money. If you haven't heard of responsive design, watch the video and learn the astonishing facts about mobile. Don't waste time, beat your competitors to the draw, own a responsive website today. Call us at 305 (757-4WEB 4932) We're here to make your business shine on the web thereby generating more revenue !
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We often get asked when’s the best time and day to tweet as well as how often so here are a few guidelines to consider for your business’s content strategy.
How often should I tweet?
It depends on your business, but we suggest establishing a regular cadence of tweeting so your followers know when they are going to get updates from you.
What is the best time to tweet?
We’ve seen that there is double* the engagement rate when Tweets are published during the day (8AM - 7PM). However, consider tweeting throughout the day to reach different time zones.
Which day of the week should I tweet on?
Test multiple days of the week to see what works best. Saturdays and Sundays may have a higher engagement rate as that is when most people are not at work.
Start applying these guidelines by logging into Twitter today.
